Cinemaddosso, from Cinecittà to Hollywood the costumes of Annamode

From 14 February to 15 June 2020, at the National Cinema Museum of Turin, cinema and art will merge in the Cinecittà a Hollywood exhibition of costumes by Annamode, curated by Elisabetta Bruscolini, which celebrates the extraordinary history of Sartoria Annamode, the excellence of Made in Italy from the 1950s to the present day in the production of clothes for major national and international film productions.

Italy, Turin – 100 costumes for 40 films, an exhibition where each dress is displayed as a work of art and told thanks to various video contributions: a surprising setting curated by Maria Teresa Pizzetti.

A strongly immersive and interactive itinerary inside the National Cinema Museum of Turin, which describes and evokes 70 years, from the “Dolce Vita” to the present day, of an exciting female entrepreneurial story, that of the Allegri sisters, Anna and Teresa, whose costumes and inventions have made Sartoria Annamode famous all over the world.

This exhibition is the first major event organized by the National Cinema Museum as part of the celebrations of “Torino Città del Cinema 2020”. It is a selection of wonderful costumes by one of the most important tailors in the world exhibited in the spectacular setting of the Mole Antonelliana. From the eighteenth-century costumes of the film Marie Antoinette by Sofia Coppola to the clothes of the series The Witcher, the exhibition mixes cinema and fashion, art and crafts, film and digital effects in an innovative set design.
Domenico De Gaetano, director of the National Cinema Museum

In a visionary exhibition designed to amaze and amuse, the most representative “works” of a great Italian tailoring company, founded by two brave women, who for seventy years alongside costume designers have contributed to creating the magic of cinema, transforming actors into characters. The wonderful costumes on display and their details recount the talent, creativity and craftsmanship of an atelier that has turned into a business while maintaining the passion and care that have made Made in Italy famous throughout the world.
Elisabetta Bruscolini, curator of the exhibition

On show are the costumes worn in the greatest films: from Casta Diva by Carmine Gallone (1954) to War and Peace by King Vidor (1956) to Italian-style Marriage by Vittorio De Sica (1964), from Mestiere delle Armi by Ermanno Olmi (2001) to King Arthur by Guy Ritchie (2017), to Marie Antoinette by Sofia Coppola (2006) and beyond, discovering a world of fabrics, colours, trimmings and accessories.

In the year of the centenary of his birth, a tribute to the genius of Federico Fellini, on show together with costume designer Piero Tosi, thanks to the exceptional presentation of the entire parade of glittering clothes from the episode Toby Dammit from the film Tre Passi nel Delirio (1968).

On the occasion of the exhibition a special project dedicated to the National Museum of Cinema and the city of Turin: the dressing of the Mole Antonelliana, a dress that collects all the most precious work that Roman tailoring has given life to in its long history.


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