The most desired brands in the world according to Lyst Index but…

A quarterly ranking that for the last two years has confirmed the public’s appreciation of the most famous fashion houses. Balenciaga, Gucci and Vetements are all on the list. In the report for the third quarter of 2019, Gucci fell two places, ranking third for the first time after two years in which it always occupied the first two places in the ranking. Off-White regains first place as the most desired brand on the planet for the second time in the last four Lyst Indexes.
The top 20 of the most popular brands confirms that Italian fashion continues to excel at world level, most of the positions are occupied by Italian brands. So we see Versace, Prada and Valentino in fourth, fifth and sixth place respectively, followed by Fendi, Burberry, Saint Laurent and Vetemens. At the 11th position in the ranking we find Stone Island followed by Nike, Givenchy, Moncler, Dolce & Gabbana, Bottega Veneta, Alexander McQueen, Moschino, Balmain and Loewe to finish.
The most popular brands are involved in this ranking obtained by analyzing the behavior of more than 9 million users who every month search and buy clothes and fashion accessories online from 12,000 boutiques and online stores. Lyst Index takes into account multiple criteria and crosses different data: global searches on Lyst and Google, traffic/sales conversion rates, purchase volumes, mentions and engagement statistics on social media of brands and fashion products over a period of 3 months.

We are talking about popular brands, in a sense of mass, although it undoubtedly refers to a medium-high target. The trend of the high target public, on the other hand, routs every ranking, moving away from the industrial and commercial world of the masses, towards the uniqueness of handmade products of high craftsmanship, especially Italian. We see among the most exclusive fashion artists Francesca Fossati who with great skill restores the oldest techniques of the greatest beauty, combining them with the design of the most exclusive “made to measure”. Among the masters of the most amazing accessories that a man can desire today we find Amorelli, the pipe artist who upsets all expectations with his pipes/sculptures as we can see in, the club that brings together the most authentic Excellence … certainly not affordable to all


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