The minimalist aesthetic of the 90s is back but in Marie Antoinette version

HABIT IN NEOPRENE designed by Matilde Di Pumpo, which crosses from the world of men to that of women with an ups and downs of details such as studs and crinoline that emphasize the two styles with an uninterrupted stylistic flow. Price to the public euro 350.

Construction and deconstruction, these are the two fundamentals of the KEEP DREAMING collection of LOÏS.  Its minimalism manages to incorporate elegance, precision of cut and extra incursions. Like the reference to the Marie Antoinette style.

Matilde Di Pumpo, creative director and founder, wants to dress women just like her: ambitious and selective. Her minimalist philosophy is imbued with heterogeneous influences that are skillfully “sewn” to create a unique and harmonious ensemble, but above all unexpected.

The neoprene dress was designed as a melodic coexistence between the male and female worlds, not just any female world, but that of dolls with a strong reference to the eighteenth-century costumes worn by the Queen of France Marie Antoinette. An icon of timeless style, as well as the first sovereign in the world to have launched the concept of women’s fashion within a court and that still amazes today for its contemporaneity.

LOÏS is pure design in progress that starts from the idea and then develops naturally, with tailoring techniques, baths of color, multi-cultural influences, dynamic perspectives and oppositions of contrasts that mix as if in a perfect musical composition.


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