Confraternity of Valdobbiadene. The whole truth about UNESCO recognition

The UNESCO recognition of the hills of Conegliano Valdobbiadene has generated often distorted information: now the Confraternity of Valdobbiadene intervenes

Valdobbiadene, Italy –  The hills of Conegliano and Valdobbiadene are the 55th Italian site “World Heritage”, as expressed by the UNESCO World Assembly. This news has triggered a wave of information that does not correspond to reality. The Confraternity of Valdobbiadene recalls: UNESCO recognition refers to the territory and not to the product.
It is a nomination given to an area shaped by man, who over the centuries has been able to design the texture of an enchanted landscape, where history, culture, customs, climate and land merge into the true meaning of territory. This is a theme dear to the Confraternity of Valdobbiadene which now hopes that, when it enjoys the greatest possible success, the opportunity will be taken to put order, to return to the originality that made this success possible.
It is here that the Confraternity of Valdobbiadene intervenes, as an authoritative point of reference, able to take a position with regard to the territory, the cellars and the product, to protect every consumer. In this panorama, in fact, it feels the moral duty to take responsibility for the reaffirmation of identity, stresses Grand Master Loris Dall’Acqua: “In 1946 our four founding fathers, with foresight, had sensed the strength inherent in the winemaking vocation of our beautiful hills. With the stubbornness that characterizes people with deep roots, they faced the terrible moments of post-war reconstruction. Today we must rediscover these roots”.
The solution is therefore to unite for a territorial coherence, in the correspondence between words and actions, that allows all the protagonists of this landscape that has gone down in history to rediscover their own authentic identity, a further heritage to be protected and passed on to future generations, well beyond the “prosecco” phenomenon.


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