London Fashion Week Designer Showroom


Thanks to the collaboration between Altaroma and the London office of the Italian Trade Agency, eleven young Italian brands will participate in the next edition of the London Fashion Week.


A-Lab Milano, Asciari, Caterina Moro, Delirious Eyewear, Edithmarcel, Greta Boldini, Irma Cipolletta, Italo Marseglia, Lido, Miahatami, Virginia Severini have been selected after a careful evaluation by the British Fashion Council, who were among the participants of the first two editions of Showcase in Rome. In London, The Store X LFW Designer Showroom, a space which will host the FW/19-20 collections of more than 50 British and international designers, will display a rich and varied selection of contemporary ready-to-wear products and accessories from these eleven Italian brands.
Showcase London marks an important milestone for Altaroma’s Showcase project. This initiative is aimed at promoting B2B meetings between designers, buyers and fashion professionals and also creating concrete business opportunities through the promotion of new talents on the international market.
In the latest three editions of Rome Fashion Week, the Showcase project, organized in collaboration with the Italian Trade Agency, has involved a growing number of contemporary designers and interesting start-up companies, which have been selected for their creativity, product quality, research and production capacity. Showcase is proving to be an effective tool to improve sales and business growth of young independent brands.
By participating for the first time in such an international event, Altaroma continues to pursue its mission focused on scouting and the promoting young Italian creatives.

15 – 19 February 2019
London Fashion Week Designer Showroom
The Store X, 180 Strand



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