Nikki Beach Emerald Coast. Everyone is crazy about the summer white party


Italy, Sardinia – Nikki Beach Costa Smeralda, the brand new location in Italy opened in the charming Cala Petra Ruja by Nikki Beach Global, international brand of luxury and hospitality, celebrates the official start of its Summer 2018 with the first exclusive event on the calendar. Friday, July 13, starting at 12:00 will be held the Nikki Beach’s Summer White Party, one of the most iconic and recognizable events that unites the Nikki Beach locations around the world. The luxury beach club will turn into a white paradise, the dress code is strictly total white & beach chic, for an afternoon full of fun, music, entertainment and many surprises.

“The Nikki Beach White Party is an eagerly awaited evening in all our locations. The idea actually started when Naomi Campbell celebrated her birthday with a themed party where everyone was dressed in white for the launch of Nikki Beach Saint Tropez in 2002,” said Jack Penrod, President and owner of Nikki Beach Global. “Such a beautiful idea has been repeated since then. People fly from various destinations to our exclusive White Parties.

The mantra that animates all the activities signed Nikki Beach, “Celebration of Life”, will be celebrated with many initiatives: the music of DJ Jubesp and Maj, the live performances of saxophonist Janis Danevics and percussionist Walter Scalzone, acrobatic shows and the possibility for all guests to have a tattoo boho. Special guest of the event will be the English singer Natalie Page, who will perform live some of her hits. To close the White Party the inevitable fireworks, which will color the sky of Cala Petra Ruja in an evocative way. Guests can also enjoy the refined cuisine, inspired by the Mediterranean, entrusted to the guide of executive chef Brian Molloy, accompanied by champagne and creative cocktails.

The Summer White Party will officially inaugurate the summer of 2018 at Nikki Beach Costa Smeralda, which promises to be full of events and exclusive events, all animated by the six elements that characterize the brand: music, good food, entertainment, fashion, cinema and art.

Nikki Beach Global has managed to create an unprecedented oasis in Cala Petra Ruja: an intimate and private beach, immersed in a spectacular landscape and with a panoramic view of the unforgettable sea, accessible by sea through a tender service from Cala di Volpe Marina di Portisco and, on request, from the Waterfront, Poltu Quatu and Porto Rotondo, or by private yacht. All elements that contribute to make unique and exclusive the second Italian location of the brand, which in 2016 made its debut in Italy with the opening of Nikki Beach Versilia in Marina di Pietrasanta.



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