Ermenegildo Zegna: cultural event, Men 1968 Italian style – “Uomini all’Italiana 1968”


Opened on May 6th at Casa Zegna “UOMINI ALL’ITALIANA 1968. La confezione Zegna: dalla sartoria all’industria“, the most awaited cultural event of spring 2018 at the Oasi Zegna, an archive exhibition that tells a fundamental turning point in the world of Ermenegildo Zegna: the entrance into the Ready-to-Wear sector, which this year celebrates its 50th anniversary. A transition that took place in the decade from 1968 to the end of the 1970s, which through the industrialization of a centuries-old sartorial art, without sacrificing the excellence characteristic of Zegna fabrics, led to the affirmation of an international luxury brand lifestyle. At Casa Zegna, the origins and evolution of Zegna Ready-to-Wear will be told through photographs, vintage material and clothing from the company’s historical archives.

The exhibition will be open until 28 October but it is in spring that the exhibition is flanked by many other ideas and opportunities for a trip to Trivero. First of all, “It takes cloth”, the beautiful program of workshops for children, inspired by the principles of Cosmic Education Montessori, offered by Casa Zegna from May 6 to June 3, every Sunday. Four meetings that deal in a creative and fun themes related to the world of tailoring, at the center of the exhibition: from the construction of clothes with paper to the discovery of the units of measurement of the human body, to experimentation with colors. Some events will take place outdoors, at the Cascina Caruccia in the Conca dei Rododendri, the amazing location of the most popular spring show: the flowering, explosion of reds, roses, whites and violets, to which are dedicated guided walks by nature experts on the weekends of 19-20 May, 26-27 May and 2-3 June.

Walks among the rhododendrons of about 2 hours, along an easy path, to participate with children, or with your dog, and enriched with many opportunities for taste between picnics (do not miss Sunday, May 27 breakfast in the grass by Cynara flair) and lunches in restaurants and farmhouses of the Oasis participating in the spring festival with special flowered menus.



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